ASUS steps up focus on tier 2-3 cities, launches 1st Hybrid store in Nashik

As a step towards strengthening the brand’s retail footprint across the country, ASUS India, has unveiled its first Hybrid (Pegasus & ROG) store in Nashik. It is the first hybrid store PAN India with Pegasus and ROG setup with premium look, enhanced customer experience along with ROG Zone, marking a new milestone in India. With an area spreading over 568 sq feet, the store displays Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, Gaming Desktops, Accessories and Creator series, while also dedicating an experiential zone for growing gamers community in India.

The store has a dedicated ROG gaming zone showcasing the latest ASUS ROG products that can be enjoyed by e-sports and gaming enthusiasts free of cost. With a decent seating capacity of 5X5, interested players can have a hands-on experience on the latest ROG laptops. 

This newly launched Hybrid store is the first in the city followed by 18 existing AES stores in Maharashtra.

Commenting on the unveiling of the first Hybrid store in Nashik, Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India shared, “We are elated to announce our 1^st Hybrid store in Nashik today. From the retail perspective, it’s a great moment for us at the start of 2024 since this store is not only the first brand store in the city but the first Hybrid store Pan India with Pegasus and ROG set up giving an ultimate experience to the customers. To cater to the needs of every market, we are not only targeting Tier 1 cities but also penetrating in Tier 2 & Tier 3 cities to establish as many touchpoints and give comfort and accessibility to our customers.”

The brand is also ensuring its customer service centres are designed and renovated perfectly with more than 100 stores being branded as per modern design requirements & aesthetics¸ informs the company.