Awadhi (QSR) chain launches in Kolkata
By VJ Media Bureau | Vjmedia Works | July 12, 2013
Lazeez will be soon opening outlets in Mumbai, Delhi, Bangalore and Chennai as well as looking for opportunities beyond India.
Each city will have one or two "flagshipâ€ Lazeez Restaurants which will follow a Standard Operating Procedure so that the quality of the food does not degrade. The dÃ©cor of the restaurant is simple yet represents the flavor of the city with huge iconic images displayed at the walls of'Howrah bridge, temples of Kolkata, Durga Puja, Shindur Khela(ladies adoring red vermilion), Victoria Memorial' and such. Conceptualised jointly by the in-house team of Shiraz and interior designing companies like Space Interiors & Shakti Interiors all played a vital role in giving a brand identity to this signature outlet.
Ishtiaque further states, "In order to reach out to the people, we are planning more outlets in the near future which will range upto 150 QSR pan India in 3-4 years. In Kolkata solely there will be 14-15 such outlets and we are soon opening in Siliguri, Asansol, Delhi, Hyderabad, Bangalore, Thane within this year.