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Bata India's Q2 net profit rises by 24%

By Satarupa Chakraborty | November 21, 2017

Forging youth connect through upgrading product offerings and retail design along with VM and its media and in-store campaign, Bata India has reported a growth of 24% in its Q2 net profit. 

European footwear giant and India’s most preferred footwear brand, Bata, announced its financial results for the second quarter ended, where the Company posted Q2 Net Profit of INR 42.9 crore. Bata has been constantly upgrading towards its premium product offering with several new launches in the men and women categories like Hush Puppies, Naturalizer, European collection, Power International range, North Star as part of its AW17 collections. Bata took a number of steps towards targeting the young millennials. 
 
Bata has reported to continue its efforts in uplifting retail experience via interesting store windows, trained stylists to recommend collections and specially curated in-store music, recreating an international shopping experience. Large format stores, inspired by European décor, clutter free aesthetics with contemporary furniture to create visual impact, have all added to the new Bata experience. As a result of continued focus on value added products and efficiencies in cost structure, Net Profit for the quarter ended September 30, 2017 of INR 42.9 crores has increased by 24% over the corresponding period last year in continuation to 20% growth in Net Profit for quarter ended June 30, 2017. 
 

Tags : Bata Millenials
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