Bestseller appoints Sumit Dhingra as Country Director

Bestseller has reportedly appointed Sumit Dhingra as Country Director of its Indian business. Sumit will be succeeding from Vineet Gautam, who stepped down as Country Director last year. Sumit is set to begin his role from June 1st.

Sumit comes with over two decades of experience in the fashion and lifestyle industry and joins Bestseller from Crocs, where he is known to have successfully led the business operations across India, Southeast Asia, the Middle East and Africa.

Dhingra has held leadership roles across leading global and Indian fashion brand .

He started his career with Aditya Birla Fashion and Lifestyle and United Colors, before spending a decade at Arvind Fashions, where he is reported to have played a key role in scaling multiple international brands.