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Biba resumes retail expansion, launches new store in Delhi

By Retail4Growth Team | March 18, 2021

Despite the Covid-19 pandemic and economic slowdown, Biba sees huge growth potential in the fashion market in India and plans to further strengthen its retail presence by opening new stores across the country.

After a halt due to the Covid-19 disruptions, Fashion brand Biba has resumed its offline expansion with the launch of its first post-pandemic flagship store in New Delhi.

The new flagship store at the Ambience Mall in Vasant Kunj spreads across 3,500 square feet and is Biba’s 290th store in the country. The store will house Biba’s latest collections across various segments like apparel, footwear, jewellery, face masks, among others.

Despite the Covid-19 pandemic and economic slowdown, Biba sees huge growth potential in the fashion market in India and plans to further strengthen its retail presence by opening new stores across the country.

“We are delighted to launch the new store design with this flagship store in Vasant Kunj. This store has been designed by Fitch, creating unique experiences while bearing the brand’s signature in mind”, said Siddharath Bindra, Managing Director at Biba.

Alongside its pan-India network of stores, Biba also retails from its dedicated e-commerce store.

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