BIRKENSTOCK opens its very first own store in France

BIRKENSTOCK has announced the opening of its very first own retail store in France. Located just a few steps from the Centre Pompidou and the Paris City Hall, the two-story space will allow the brand to showcase its core values and enable people to walk the way nature intended, says the company statement.

BIRKENSTOCK has chosen Paris, to kick-start its retail expansion journey in Europe. “In this uniquely designed 130-square-meter store, gypsum walls are a reminder that the city was built over ancient quarries of this rock, which is used to make plaster. Leather and cork, which are at the heart of the BIRKENSTOCK footbed, are also prominently featured in this space where the brand will engage with consumers and connect with local communities as well as walking and running enthusiasts. In the basement, an "experience area," equipped with a giant light box showcasing the latest campaigns, will be used for community events and retail activations,” says the company.

THE FIRST STEP OF A GREATER JOURNEY

“The opening of the Paris store, the first one in the region in the last 4 years, represents an important step and a reference point in the development of BIRKENSTOCK's retail strategy in Europe,” adds the company. 

Nico Bouyakhf, President & Managing Director, BIRKENSTOCK Europe, said, "This store will help us to connect more personally with consumers. There are many key cities where we are not present in Europe, and we are excited to start our retail expansion in a more meaningful way with an iconic city like Paris and in a renowned location like the Marais, bringing rich storytelling and experience around the footbed in a unique environment that reflects an authentic Parisian flavor."