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Bombay Shirt Company launches their second store in Bandra

By Nabamita Chatterjee | Vjmedia Works | September 08, 2015

The store's overall form, material, colour palette is warm, natural and neutral.

After the successful first flagship store in Kala Ghoda last year, Bombay Shirt Company, the online made-to-measure shirt brand, recently launched their second store in Mumbai's Bandra (West).
 
Founded by Akshay Narvekar, Bombay Shirt Company's new Bandra store will offer an extensive variety of trendy designs as well as corporate staples for men and women, with a master tailor on hand to help with measurements and suggestions. Stocked with over 1,000 formal and casual fabrics that can be mixed and matched with different shirt elements (collars, cuffs, buttons, etc.), there are also special design features such as contrast fabrics, leather, suede and twill tapes.

Fashionistas have even more reason to rejoice - the Bandra store has a wider selection of fabrics for women, such as georgette and silk crêpe satin, among others.
 
Founder Akshay Narvekar says, "After Kala Ghoda, there was only one other place where we would open a stand-alone store, and it was Bandra. Whilst scouting for a space, we were keen on a quiet, leafy street that was also close to the hustle and bustle of Bandra.”
 
Designed by Mumbai-based designer Aurnab Biswas, the 450 sq. ft. store also has a charming al fresco area where customers can sip on coffee and people-watch while designing their shirts. As with the Kala Ghoda store, the new store also uses plenty of natural light. The simplicity and clarity of the design were inspired by the company's ethos of demystifying the creation of a custom-made shirt. The idea was to provide a canvas for the variety of colorful fabrics and shirts, and, to that end, they have reprised from Kala Ghoda some favourite design elements, such as the communal design table for customers and stylists.

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