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British startup ‘nkd' enters India

By Nabamita Chatterjee | January 25, 2018

The nkd pod+ is being made available from Croma, Relay Airport Stores, Amazon, Flipkart and Croma Retail Online across India. The pod shaped water bottle is impact resistant and leak proof while the fully attached cap protects the mouthpiece from exposure to dirt or germs.

A British start-up, nkd which has stirred up the global bottled water market with the recent launch of its pod+ has entered the Indian market. In India the nkd pod+ is available from Croma, Relay Airport Stores, Amazon, Flipkart and Croma Retail Online across India.

The problem with the bottled water we buy every day is that by the time we get to drink it, after a long process of bottling, shipping, storage and shop display, it has lost most of its potential health giving properties. What’s more, harmful chemicals can actually leak into the water from the bottle plastic. Representing the next generation of filtration, this allows one to fill up their bottle from the dirtiest lakes, rivers, ponds and puddles – in fact any source except sea water. Then as one drink, the state-of-the-art technology, from the NASA space programme immediately filters out up to 99.9% of bacteria, viruses, heavy metals, chemicals and pharmaceuticals. 

The pod+ not only cleans, it actually supercharges, resulting in water that is slightly more alkaline, ionised and higher in antioxidants thereby helping to hydrate faster and take away old debris from cells!

Then of course there are the benefits to the environment of using the pod+ in place of bottled water. In the UK 75% of plastic bottles end up in landfills where they can take up to 1000 years to decompose, whilst in the Pacific, 90% of surface debris in the ocean is attributed to plastic. For every litre of water a pod+ consumer enjoys, nkd will provide the same for a child in need in a developing country. 

The easy-to-use 585ml bottle comes in six different colours. The pod+ filter lasts 300 bottle refills, equivalent to 175 litres of water or around two months’ regular use, before it needs to be replaced. Set to change the way we drink - and how we protect our world, the pod+ has been a massive success since its launch with Harrods in London and has quickly become one of the fastest selling water filter bottle in the UK. 

 

 

 

 

 

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