Cargill Foods aims at national leadership in sunflower oil category

With the re-packaging of their major sunflower oil variants, Cargill Foods India has announced key initiatives with an aim to claim national leadership in the sunflower category. The company has partnered with Rising Pune Supergiants as'official healthy cooking partners of Rising Pune Supergiants' for its brand Gemini, which is the No. 1 sunflower oil brand in Maharashtra.

The company also announced the launch of new and refreshed packs of Nature Fresh Actilite low-fat cooking sunflower oil and Sweekar sunflower oil which will be available in the markets from this month.

Commenting on the collaboration, Deoki Muchhal, COO, Cargill Foods India stated, "We are pleased to announce brand initiatives across the sunflower oil portfolio which will help us strengthen our presence in the category. Nature Fresh, Gemini and Sweekar appeal to different segments of consumers across geographies and will help us get a stronger national footprint. We intend to be the No. 1 player in the sunflower oil category.”

Neelima Burra, CMO, Cargill Foods India stated  "Gemini is the leading brand of edible oil in Pune with a market share of 70%. This partnership with Rising Pune Supergiants for IPL 2016 is a strategic one. Through this collaboration two supergiants of Pune are coming together and we are confident that this will further strengthen our bond with the people of Pune.”

Raghu Iyer, CEO, Rising Pune Supergiants remarked, "We are happy to collaborate with Gemini as the'healthy cooking oil partner for Rising Pune Supergiants. Gemini, the No.1 edible oil brand in Pune and Rising Pune Supergiants share common values of leadership and are both favourites of the people of Pune!”