Charles & Keith’s sixth-generation concept store now at Unity One, Elegante Mall in Delhi

Charles & Keith announced the opening of its new sixth-generation concept store at Unity One, Elegante Mall. The new store spans 103 square meters and marks the brand’s 24th location nationwide, as well as its 7th store in Delhi-NCR.

Defined by clean lines, fluid curves, and a soothing neutral aesthetic, the new retail space introduces a minimalist design ethos that invites a sense of calm and modernity while highlighting product offerings in an elegant and approachable manner. Designed to offer more than just shopping, the new store layout focuses on a personal and unhurried customer journey, allowing visitors to explore the latest collections in a thoughtfully curated setting.

The store blends refined minimalism with conscious materiality. While retaining the brand’s signature shelving system to support product display capacity, the design is elevated by hand-crafted, eco-friendly 3D concrete tiles featured prominently on the back wall. These rectangular tiles bring depth, texture, and a sense of artisanal craft to the space. Anchoring the store’s central lounge area is a burgundy area rug, thoughtfully colour-matched to the upholstered seating. This warm, tactile focal point introduces a sense of softness and comfort, providing a rich contrast to the sleek, neutral palette of the space. The interplay of sustainable materials and refined textures reinforces the brand’s modern sensibilities and elevated design identity.

The new store has officially opened its doors to the public and will house a full range of the brand’s latest seasonal offerings — from statement footwear and handbags to trend-setting accessories.