Cinepolis India to operate Spice Cinemas, Noida
By Satarupa Chakraborty | October 28, 2017
Spice Cinema will soon be upgraded and will start operating from 2nd quarter of next year. Cinépolis India has a strong presence in major metros and strategically targeting tier-I and tier-II cities in order to grow its brand presence.
Cinépolis, India’s first international and the world’s 3rd largest exhibitor, has closed the deal to operate the Noida multiplex of Spice cinemas. Situated in Sector 25, Noida, the 9-screen Spice Cinemas multiplex with a total seating capacity of 1843 will benefit from this association with Cinépolis in terms of systematic operations & enhanced profitability.
Post the deal, the Cinépolis team will research and evaluate all possibilities to further enhance consumer experience at the cinema. As a result of this analysis, the team will develop a detailed plan to upgrade services in the cinema. After this upgradation, the cinema will open as Cinépolis Noida, tentatively in the second quarter of 2018.
Cinépolis India now boasts of 326 screens across India across 52 Indian cities, having a strong presence in major metros and strategically targeting tier-I and tier-II cities in order to grow its brand presence. Javier Sotomayor, Managing Director, Cinépolis India said, “I am happy to announce that Cinépolis India will now be operating and running Spice Cinemas, Noida. We welcome this opportunity and are committed to add more value to our customers’ entertainment experience. Cinépolis India is known to provide a state of the art experience and we want to continue to replicate the same at the Spice Cinema property as well. We will also be bringing in our global expertise and know-how in running the multiplex.”
Devang Sampat, Director - Strategic Initiatives, Cinépolis mentioned “This deal is in line with our strategy to focus on our core business. The deal will provide the management of the mall, an opportunity to run the mall more efficiently. Cinépolis will soon bring in its loyalty program, programming expertise, the brand Coffee Tree as well as customer-centric service which will elevate the customers’ movie watching experience."
Kamlapati Kashyap, Director in Spice Mall, Noida stated, “We are excited about the Cinema deal in Spice mall and will benefit from the expertise and global experience of Cinépolis in the exhibition business that will support us in the impending upgrade of Spice Mall as a 'SMART Mall' with free Wi-Fi zone and other amenities. In turn, the property is located in a prime location in Noida and is thus strategically important for Cinépolis in the India market."