Clarks announces exclusive partnership with Metro Brands Limited

Clarks, the iconic British footwear brand, has announced a strategic partnership with Metro Brands Limited (Metro Brands). 

Under the terms of a long-term distribution agreement, Metro Brands is appointed as Clarks exclusive Retail and Digital Partner for India & neighboring countries including Bangladesh, Bhutan, Nepal, Maldives and Sri Lanka. Metro Brands will manage Clarks’ e-commerce operations in India, the official Clarks India website and all digital commerce platforms, and has exclusive right to sell Clarks in all offline channels including Clarks mono-branded stores. 

“This exclusive partnership marks Clarks’ official comeback to the Indian market, with Metro Brands chosen as the trusted partner to lead the brand’s new chapter in the country,” says the company statement..

Joe Ulloa, Clarks President – UK & EMEA, said “We are excited about our new partnership with Metro Brands, who have extensive retail expertise and a strong understanding of the Indian consumer. India has always been a market with deep appreciation for quality and timeless style, and we are confident this collaboration will bring the best of Clarks’ legacy in comfort and craftsmanship to a new generation of customers. This partnership marks a significant step in our journey to connect with Indian shoppers and play a leading role in the premium comfort footwear sector.”

Nissan Joseph, CEO, Metro Brands Limited, added, “At Metro Brands, our vision is to bring the finest global brands to India and offer a complete footwear wardrobe that blends comfort, style, and quality. Our partnership with Clarks is a significant step in that direction. Clarks’ new journey with Metro Brands will be backed by our expansive retail network, data-driven merchandising, and proven capabilities in brand building. We will ensure the brand reaches its full potential in the country through thoughtfully curated product selections, premium store formats, and a seamless omnichannel experience.”

Metro Brands recently marked the momentous occasion of launching its 900th store in India.