Clovia launches 1st EBO in Gurugram, plans offline expansion with 150 stores

Clovia, the D2C fashion, lingerie and personal care brand, has recently opened its first exclusive brand outlet in Gurugram. The store is located at DT Mega Mall, MG Road and houses the complete range of Clovia’s lingerie, sleepwear, activewear as well as the newly launched Skivia range of personal care products.

The brand currently has 40 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for H2 2022. The 757 sq ft Gurugram store is part of the company’s nationwide expansion plans to open 150 EBOs by the end of this year.

Commenting on the launch, Pankaj Vermani, Founder and CEO, Clovia said, “We are extremely delighted to launch our 41st exclusive outlet in the millennium city, Gurugram. Clovia has been at the forefront of offering an unparalleled D2C as well as offline retail experience to its patrons. We constantly engage and interact with our customers to seek feedback on the products and accordingly innovate our product offerings for them. With the opening of our first Exclusive Brand Outlet in Gurugram, we aim to reach out to more consumers by offering an omnichannel experience, who look for an enhanced shopping experience and not just make a purchase.”