CMAI to host 'Brands of India' in Dubai
By Retail4Growth Bureau | October 12, 2023
Clothing Manufacturers Association of India has announced its 'Brands of India,' initiative trade show to be hosted at the Dubai World Trade Centre in Halls 6 & 7, from 27th to 29th November, 2023, aimed at bringing together over 250 top Indian apparel brands on a global platform.
CMAI (Clothing Manufacturers Association of India) has announced its 'Brands of India,' initiative aimed at the Indian apparels segment. The B2B trade show will be hosted at the Dubai World Trade Centre in Halls 6 & 7, from 27th to 29th November, 2023.
Supported by the Embassy of India, Dubai Chamber, TEXMAS (Dubai Textile Merchants Association), Dubai Chamber and RGM Group, 'Brands of India' by CMAI is set to be India’s largest apparel brands show in the Middle East. “This trade show is the first-of-its-kind ‘organised effort’ made to bring together over 250 top Indian apparel brands on an international platform, showcasing a diverse array of collections encompassing Indian ethnic wear, Western wear, and Fusion Wear across Menswear, Womenswear, and Kidswear Categories,” says the company statement.
Speaking about the initiative, Jayesh Shah, Vice President of CMAI and Chairman, Brands of India Committee, says, “Indian craftsmanship has consistently served as a source of inspiration for designers and consumers on a global scale. Remarkably, Indian apparel brands have transcended their traditional boundaries and the diaspora, experiencing a growing demand across the world, extending beyond the Asian continent. Our initial goal was to feature 150 brands in the first year, but thanks to the tremendous support from the industry, we have now surpassed that target, with over 250 brands being showcased at Brands of India.”
“The 'Brands of India' initiative by CMAI is a showcase of the most prominent Indian apparel brands on the international platform. Indian clothing has made substantial advancements in the GCC countries and African markets. The estimated Indian apparel exports to these regions stand at approximately US$ 2426 million and US$ 913 million, constituting a substantial share of 21% and 19%, respectively, in the total apparel imports for these regions.
Additionally, in the UAE, the Comprehensive Economic Partnership Agreement (CEPA) opens doors to unmatched prospects, propelling the growth of Indian apparel brands in this dynamic market,” added Rajesh Masand, President of CMAI.
“Indian apparel brands have attained competitive pricing while adhering to international quality standards. However, currently, a majority of India's apparel exports are produced under the labels of buyers. Hence, there was a pressing need to establish a platform for the robust promotion of Indian apparel brands in the global marketplace. Aligned with the Government of India's 'Make in India' and 'Atmanirbhar Bharat' initiatives, the Brands of India show by CMAI represents a significant stride in offering the initial platform for both National and Regional apparel brands to venture into international opportunities,” Rahul Mehta, Chief Mentor, CMAI, further added.
Brands of India has been meticulously designed to serve as the primary destination for wholesalers, retailers, distributors, importers, and departmental chains from the Middle East & North Africa (MENA) region to conveniently connect with leading Indian apparel brands. Among the participating brands are Louis Philippe, Soch, Spykar, Indifusion, Gini & Jony, Dollar, Touch, A-La-Mode, Stori, Satya Fusion, to name a few.
“This trade show promises an immersive experience where visitors can connect with Indian apparel brands and manufacturers, fostering new business relationships and exploring potential collaborations for mutual growth. This strategic choice of Dubai as the tradeshows location is purposeful, leveraging the city's global reputation for exceptional infrastructure, connectivity, free trade zones, and business-friendly policies, making it the optimal epicentre for international trade,” adds the company statement.