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Coca-Cola launces program to empower small and medium retailers

By Retail4Growth Team | December 02, 2024

The beverage giant India has launched the Coca-ColaSuper Power Retailer Program through which, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies - enhancing their business prospects and enriching customer experience 

Coca-Cola India has announced a new initiative aimed at strengthening of the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions.  

In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth,” says the company. 

The company informs that the Coca-Cola Indiacoolers had become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. They are integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly.  

The Super Power Retailer Program,launched in collaboration with the National Skill Development Corporation (NSDC), is part of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. The ICRIER report (released in 2023 and 2024), says the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers,“ says the company. 

Sundeep Bajoria, Vice President of India Operations at CocaCola India said, “Our approach to cooler technology is about creating long term, scalable platform for retail growth. From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We’re committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce. 

Extending Retail Innovation with Coke Buddy 

The company also informs that building on the above vision, the Coke Buddy initiative brings tech-driven solutions directly to kiranas. Serving retailers 24/7, the platform empowered by AI-driven insights and streamlined processes, offers a more personalized and seamless shopping experience.  

It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry. With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India’s vision of Viksit Bharat, paving the way for shared progress,” says the company statement.  

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