Cuticura talc bags ‘India Star Award 2017’ for unique packaging
By Nabamita Chatterjee | October 31, 2017
According to the brand, this packaging format has helped the product to stand out in a cluttered retail atmosphere with different other products from this category.
Cuticura, the FMCG beauty & personal care brand from the house Cholayil Private Limited, has bagged the ‘India Star Award, Packaging 2017’ for its ‘Bead out closure’ packaging format, amongst 622 entries across the country. The award presentation ceremony was held on 28th October 2017 at Hotel Eros, New Delhi in concurrence with ‘INDIAPACK 2017’ & ‘International Summit for Packaging Industry (ISPI) 2017’.
Cuticura has been a household name among talcum powders in India. The brand recently diversified its product portfolio by introducing sunscreen in its range of talcum powders.
Speaking on the occasion, Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said, "The packaging of Cuticura showcases the distinct product value that the brand offers to consumers, and we thank IIP for recognizing and awarding us for this. Cholayil has envisioned Cuticura to be a product that is conspicuous with changing times and it was a conscious choice to implement the bead out packaging format in our product, so as to deliver the best product experience to our valued patrons.”
“A great product needs a top packaging design to help it stand out. Staying relevant to the times addresses the need gap and is essential as visual appeal plays a very important role in consumer selection,” said Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd.
