CX Transformation Conclave does a deep dive into CX tech
By Retail4Growth Bureau | March 26, 2025
Industry leaders converged to explore technology-driven strategies for enhancing customer experiences at the conclave held on March 21 at Bengaluru.
The Bengaluru edition of Team Marksmen Network's CX Transformation Conclave 2025 held on 21st March, 2025 at Taj Vivanta, Bengaluru, delved into the transformative power of technology in shaping exceptional customer journeys, offering actionable strategies to future-proof businesses.
The event featured a series of keynote addresses, panel discussions, and interactive sessions that covered diverse facets of CX transformation. The role of emerging technologies such as artificial intelligence, machine learning, and predictive analytics was explored, with experts showcasing how these innovations can unlock personalised, real-time experiences that resonate deeply with consumers.
One of the key takeaways was the importance of balancing innovation with empathy. While technology offers endless possibilities for personalisation and efficiency, the human element remains crucial. Speakers emphasised that businesses must strive to forge genuine connections with customers, understanding their needs, emotions, and expectations to deliver experiences that are not just satisfying but truly memorable.
Throughout the event, the importance of measuring and optimising CX investments was underscored. Experts shared frameworks for tracking the impact of CX initiatives on key metrics such as customer lifetime value, retention rates, and revenue growth, ensuring that businesses can continually refine their approaches for maximum impact.
This industry-centric platform was brought to life by its industry partners, namely Presenting Partner NICE, AI Transformation Partner Exotel, and Associate Partner Ubona Technologies.
The CX Transformation Conclave also saw a select cross-section of eminent organisations lauded for their trailblazing CX efforts. This included:
- Ather Energy Limited
- Brick and Bolt - home and commercial construction
- Cashfree Payments
- Electrolux India Private Limited
- Firstsource
- Flipkart
- Force Point
- Infosys Finacle
- ITC Infotech
- ITC Limited
- Kapiva Ayurveda
- LTIMindtree
- Prestige Group
- Xiaomi Technology India Private Limited
Reflecting on the event's impact, Rajesh Khubchandani, Co-Founder and MD, Team Marksmen Network, said, "The insights shared at the CX Transformation Conclave reaffirmed that customer experience is more than just a business strategy — it’s the heart of every successful organisation. Technology is an incredible enabler, but true transformation lies in embracing a customer-first mindset at every level. Our goal with this event was to bring together brilliant minds to explore the future of CX and empower businesses to harness innovation in creating meaningful, lasting connections with their customers."
