D2C men’s wear brand DaMENSCH upbeat on offline expansion, launches experience store in Bangalore
By Retail4Growth Bureau | October 19, 2022
The brand, which recently raised $16.4MN in Series-B funding, aims to expand to 100 retail stores in metropolitan cities by next year and expects the offline business to contribute Rs 500 crore by 2027, to the overall revenue.
D2C men’s apparel brand DaMENSCH has announced the launch of its first ever exclusive store offline. The experience store at Mantri Square Mall, Bengaluru allows customers to touch, feel and learn about the fabric innovations created in it’s the innerwear and outerwear collections.
Designed to be modern, minimal and conscious, the store features a ‘line of comfort’ - an orange rectangular block upholding a tree in the middle of the store, that aims to be a unique design identity .
With exclusive experience touch points, customers can understand better the innovative and conscious practices that go into creating fabric from plastic PET bottles, thermoregulation, 4-way stretch and more, informs the company.
In line with its commitment to expanding omnichannel presence, DaMENSCH's first in-mall 1200 sq. ft. store is thematically designed with set-ups and fixtures in the brands’ signature colours.
The brand also aims to be available at 10,000 points of sale avenues across various formats, in the next 2 years.
DaMENSCH recently raised $16.4MN in Series-B funding and launched its first exclusive brand outlet at Mantri Square Mall, Bangalore. To provide a seamless experience to its new-age customers, DaMENSCH will soon expand to 100 retail stores in metropolitan cities by next year. The company also expects offline business to contribute 500CR by 2027, to the overall revenue.
Elaborating on DaMENSCH’s brand ethos of ‘Fashion that thinks’ and its compelling omni-channel go-to-market strategy, Gaurav Pushkar, Co-founder, DaMENSCH, said, “ In a highly dynamic industry like fashion - it’s critical we adapt and redefine strategies from time to time. This foray into offline stores is a part of our omnichannel-channel strategy. We think that our whole phygital approach is strictly consumer-centric and will soon synchronise with more processes to create a unified consumer journey. Our sole aim to go offline is to serve the larger fashion-conscious men in the country. We will continue to offer premium, earth-friendly fashion at affordable prices.”
