Friday, March 29, 2024

Advertisement

Dabur launches ready-to-drink mocktails under Real brand

By Rita G Chauhan | December 26, 2017

Two ready-to-drink mocktail variants have been launched by Dabur. Both the variants will be available in 1-litre Tetrapaks.

Dabur India, the country’s largest packaged fruit juice maker has announced the launch of India’s first range of packaged fruit-based Mocktails in a ready-to-drink format under the Réal brand.  They have been launched in two variants – Virgin Mary and Virgin Pina Colada which will be available in 1-litre Tetrapaks, priced at Rs 110.

According to Mayank Kumar, Dabur India Ltd, Marketing Head-Foods, “Consumers in India today relish the experience of having Mocktails at restaurants and bars and wish to enjoy the same taste and experience at home with their friends and family. However, they are not sure of the right ingredients, mixes etc to create these mocktails. With Réal Mocktails, we are taking away the hassle of creating these tasty mixes to spice up their house parties, and giving our consumers are ready-to-serve option that’s made with real fruits. This would help make their house parties and social gatherings so much more fun and interesting when it comes to choice of beverages.”

Both these variants are specially crafted by professional mixologists, marks another first for Dabur, which pioneered the concept of packaged fruit juices in India with the launch of brand Réal. Dabur has been expanding its packaged fruit juice range with the launch of new variants like Mausambi juice under the Réal brand, besides introducing Jamun and Amla under the Réal Wellnezz brand to create further excitement in the market and give consumers a wider portfolio to choose from. Taking another step forward in expanding the category, the company has also extended the fruit equity of Réal into the fruit drinks category with the launch of Réal Koolerz mango drink this summer in key markets. The company further expanded its presence into newer formats with the launch of Réal VOLO, which marked its entry into the aerated fruit beverage category.

 

 

 

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement