DDX Asia Business Conference 2025 to focus on strategic use of digital display technologies

The Asia Pacific digital signage market size was estimated at USD 7.5 billion in 2023 and is projected to grow at a CAGR of 9.5% from 2024 to 2030, according to a report by Grand View Research. The report adds that the indoor segment, including retail, held the largest market share of 71.3% in 2023 as there is a high adoption of digital signage in retail spaces, corporate environments, and transportation hubs. 

Interestingly, according to another report by Whatech.com, the Indian digital signage system market in particular was estimated to be valued at US$ 604.8 million in 2021 and is expected to exhibit a CAGR of 15.2% over the forecast period (2021-2028). 

Need for Knowledge Platform

Not surprisingly, most retail brands today are leveraging digital signage/smart displays to engage their customers better and elevate the overall ambience. However, a lot still remains untapped in terms of how digital display technologies can improve their business outcomes. There is a need for a knowledge platform where stakeholders in this space can come together and address common challenges and also explore the untapped potential in this whole eco-system. DDX Asia Business Conference 2025, has been conceived as a step in this direction by Thoughtshows & Events, organiser of the digital display expo DDX Asia.

Speaking about it, Vasant Jante, Founder & CEO, Thoughtshows & Events, says, “While most brands and retailers do acknowledge the need for cutting-edge technologies and digital displays to improve their customer experience, there is a palpable need for a common platform that can address the gaps in the eco-system – right from finding the right digital display solution that matches their needs, to making the display system deliver returns on the investments. The DDX Asia Business Conference will chart the way forward for a more ROI-centric understanding of digital displays and other front-end technologies in the retail and OOH Advertising spaces.”

The two-day conference will be addressed by industry leaders representing various segments of the digital display eco-system. The sessions will focus on a range of themes relevant in the context of digital displays and experiential technologies - from scaling up the displays across multiple stores/locations, to best examples of transactional interactions on digital touchpoints in the offline retail spaces, use of AI to improve customer experience in-store, digital integration in-store design and VM, and other aspects relevant to the use of digital display networks in the out of home (OOH) advertising space.

The conference will be followed by the DDX Asia Business Awards function on February 20th evening.

Look up www.ddxasia.events/schedules for more details on the event.