Digilife to bring Simmtronics Tablets in the Indian retail market

 Simmtronics Semiconductors Ltd today announced its tie-up with Digilife Distribution and Marketing Services Ltd (DDMS), a 100% subsidiary of HCL Infosystems Ltd for the distribution of Simmtronics Tablets across India. With this, Simmtronics aims to enhance their reach beyond tier-1 cities and focus on the targeted mid-market customers with open, affordable and easy to deploy solutions. Digilife will be responsible for Distribution in South and East India and will be the sole seller to all LFR's, Regional Organised Trade accounts, Online partners, Teleshopping Channels and Chain Stores across India.
Going further, the brand also plans to have shop-in-shop and kiosk outlets in major electronic retail chains, to enhance brand experience and connect with its target audience. Indrajit Sabharwal -Managing Director, Simmtronics Semiconductors Ltd said: "India is the focus market for Simmtronics and this tie-up with Digilife will help us in expanding strong distribution networks along with broadened products and solutions that will further our presence in the cities across India.” According to the company spokespersons, through this tie-up Simmtronics is looking forward to an additional turnover of Rs 300 crore and sales of 6 lakhs tablets in the year 2013.
Entering the competitive smartphone market, Simmtronics also announced that it will soon launch five models of smartphones at aggressive price points.
Sanjay David, CEO, Digilife Distribution and Marketing Services said, "This partnership strengthens our overall position in providing the widest array of offerings for the Telecom and CE Channel and will make us the No 1 distributor for Tablets in India. Tablets is the business to be in along with Mobile devices.”
Simmtronics has 5 manufacturing facilities - 3 in India, 1 in Dubai and 1 in Singapore and has sales offices in UAE, Thailand, Taiwan, Indonesia, Vietnam, Hong Kong, Macedonia, Republic of Moldova, India, UK, USA and Singapore. Simmtronics is the only company in the Globe which manufactures from various computer components to a complete consumer product.