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Divine Solitaires launches its e-commerce platform

By Retail4Growth Team | January 16, 2020

The brand has a presence in 160 stores across 82 cities in India.

Divine Solitaires, India's first solitaire jewellery brand announced the launch of its E-commerce platform with an aim to make the best of the solitaires available to their customers in the comfort of their home.

The brand has a presence in 160 stores across 82 cities in India and has also reached out to consumers in the United Kingdom, Australia and New Zealand and Nepal.

A growing interest and the preference of millennials and the GenZ to shop luxury and lifestyle goods online has resulted in an upward moving market trend in India. With the launch of its e-commerce portal, Divine Solitaires will now empower the customers to create a piece of solitaire jewellery as per their preference and price range and choose the solitaire on various parameters like price, carat, colour, clarity and cut.

"At Divine Solitaires, we are constantly evolving to meet our customer requirements and making the experience of solitaire shopping hassle-free.  Users will now be able to choose solitaires right from 0.10 carat to 2.99 carats in round, princess, oval and pear shapes. The colour range that we offer is from D to K and clarity from IF to SI, these parameters ensure that the diamond you purchase is the finest and the most beautiful asset that you could own. The Global Online Jewellery Market 2018-2022 report states that the Global Online Jewellery will grow at a CAGR of 15.69% during the period 2018-2022, and we are positive that we will capture a fair share of the growth when it comes to solitaires", says Jignesh Mehta, Founder and Managing Director of Divine Solitaires. 

According to the company, solitaire lovers across the nation can now easily get their hands on a bouquet of customized products from Divine Solitaires, with an option to choose Cash on Delivery (on a select range) or pay online. Divine Solitaires, known for its optimum quality and transparent pricing model is also providing a 'Try at Home' option for select pin codes in Mumbai to start with.

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