Elista enters a strategic partnership with Goela Electronics

Elista, a leading consumer electronics brand under TeknoDome, is in partnership with Goela Electronics Pvt. Ltd., Haryana’s leading brand in electronics distribution. This collaboration is part of Elista’s mission to expand its retail presence in the country while delivering premium products at affordable prices to households across the region.

“Partnering with Goela Electronics Pvt. Ltd. marks a significant milestone in Elista’s journey to strengthen its retail footprint across India. With our robust partner network and proven retail strategies, such as targeted regional partnerships and consumer-centric initiatives, this collaboration reinforces our focus on key markets like Haryana. Leveraging Goela Electronics Pvt. Ltd.’s decades of experience as a trusted distribution network, we are confident of meeting the consumers' needs in the state,” said Mr Ajay Singh, Director (Sales).

With Goela Electronics bringing six decades of industry expertise in electronic products distribution, this partnership has Elista targeting 28,000+ unit sales in Haryana in 2025, projecting 15,000 units of Smart TVs, 5,000 air conditioners, 5,000 coolers, and 3,000 washing machines.

Sanjay Goel, Managing Director of Goela Electronics Pvt. Ltd., says, “We are delighted to partner with Elista, a brand known for its innovative and affordable technology solutions. This collaboration will allow us to offer technologically advanced products that cater to the evolving needs of households across Haryana.”

Elista is now strengthening its footprint in the North through this strategic tie-up in Haryana. They have an extensive channel partner network spanning over 20,000 dealer outlets nationwide, with their state-of-the-art facility in Kadapa, Andhra Pradesh, with a capacity of 1 million Smart TVs and computer monitors annually.

The brand says that they are also making significant strides in the global market. Operational in 18+ countries in key markets like the UAE, Africa, and CIS regions, the brand is set to expand to 35 countries by 2026.