Estee Lauder partners with Shopify to elevate consumer experiences

The Estée Lauder Companies Inc. has recently announced a strategic partnership with Shopify Inc., the leading global commerce platform, to modernize its digital technology infrastructure and deliver what it calls “best-in-class omnichannel consumer experiences”.

“This collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth, and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse portfolio of prestige and luxury beauty brands,” says the company.

The company also informs that this breakthrough and first-of-its-kind omnichannel partnership is part of The Estée Lauder Companies’ Beauty Reimagined strategy, which focuses on reaching consumers in smarter, faster, and more personalized ways.

Together, The Estée Lauder Companies and Shopify will innovate and co-develop a modern, unified commerce experience that leverages data and emerging technologies to improve speed-to-market and deliver consistent brand experiences that accelerate our direct-to-consumer strategy across online and freestanding stores.

“Shopify is one of the most highly recognized commerce leaders in the world - with a proven commitment to continuous innovation. Through this partnership, we are poised to unlock new levels of consumer centricity and omnichannel shopping experiences,” said Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies. “This is Beauty Reimagined in action: leveraging data, technology, and creativity to anticipate our consumers’ needs and connect their brand experiences across channels and touchpoints seamlessly. This is only the beginning of our incredible journey to collaborate with the best strategic partners to deliver the absolute best consumer experiences.”

“The Estée Lauder Companies is a legend in beauty,” said Harley Finkelstein, President of Shopify. “Together, we’re shaping the next era of retail where iconic brands and world-class technology redefine what’s possible.”

The first phase of the partnership is planned to launch on Shopify in the first quarter of calendar year 2026.

“As we accelerate The Estée Lauder Companies’ transformation, Shopify is the ideal strategic partner to co-create brilliant and innovative direct-to-consumer experiences to fuel our growth,” said Brian Franz, Chief Technology, Data & Analytics Officer, The Estée Lauder Companies.

“Shopify will equip us with real-time data, insights and AI-driven capabilities – enabling us to be more agile, meet our consumers where they are, and deliver breakthrough personalization.”