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Experience Centre: Livspace opens experience centre in Bengaluru, Chennai and Pune

By Retail4Growth Team | January 25, 2021

The company collaborated with FITCH, world's leading retail and brand consultancy, to design a never-seen-before home design experience.

Livspace, home interiors and renovation platform, has launched three new Experience Centres (ECs) in the cities of Bengaluru, Chennai and Pune. Spread over 23,000 sq ft, the Experience Centre in Marathahalli, Bengaluru is the largest destination for home interior solutions in the country. Furthermore, the ECs in Chennai and Pune located in TTK Road and Senapati Bapat Road respectively will be the largest in the cities.

The company collaborated with FITCH, world's leading retail and brand consultancy, to design a never-seen-before home design experience that brings together inspiration, information, expert design consultation and 8,000+ in-display products and materials. A high octane marketing campaign marks the launch of these Experience Centres.

The new Experience Centres supplement an existing network of 13 ECS located in Delhi NCR, Bengaluru, Mumbai, Ahmedabad, Kochi and Jaipur, of which 8 small-format stores were inaugurated in the last six months. These small-format stores focus on the high demand for modular solutions in a city or neighbourhood.

Commenting on the opening, Ramakant Sharma, Co-Founder and COO, Livspace, said, “Bengaluru, Pune and Chennai are incredibly important markets for Livspace showing exceptional recovery even during the COVID-19 pandemic. As market leaders, we wanted to create a differentiated and compelling experience to tap into the segment of homeowners who would otherwise go with a contractor, carpenter or a freelancer. We’re driving a behaviour shift.”

“Typically homeowners get confused as their information comes from multiple people and sources who are not necessarily experts. Moreover, they’ll visit many stores to discover or purchase products and materials. As part of our promise of making interiors hassle-free, we wanted to create a single destination for getting inspired and informed even before you consult and collaborate with a designer. Our vision is for each and every person who is considering a home renovation in these cities to visit our ECs at least once,” he further added.

In 2021, the company will further expand its footprint by adding ECs of varying formats in the next 10-15 cities in India as well as in Singapore.

 

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