Fandom, fashion & storytelling meet at The Souled Store’s new outlets

Retail brand The Souled Store has unveiled two brand-new retail outlets, one in Colaba, Mumbai and the other in Bhatinda, Punjab.

“With each store designed as a visual and cultural experience, this marks another bold step in the brand’s offline expansion journey,” shares the brand which has positioned itself as India's largest pop culture brand, boasting over 200 licenses.

“The Colaba store is a dreamscape for Harry Potter fans. Designed to resemble the iconic Diagon alley, the store goes far beyond merchandise- it brings the wizarding world to life with meticulous attention to detail. From themed décor and ambient lighting to carefully crafted architectural elements, the Colaba outlet truly feels like stepping into Diagon Alley,” shares the brand.

On the other hand, the Bhatinda store is a striking tribute to desi culture- literally built to look like a giant, colorful truck. Drawing from the vibrant tradition of Punjabi truck art, the entire exterior mimics the bold, quirky, and eye-catching designs seen on the highways of India. It’s not just a store; it’s a local landmark and a visual celebration of regional artistry.

"We’re incredibly excited about these two openings," said Vedang Patel, Co-founder of The Souled Store. "At The Souled Store, we believe that a store should be more than four walls- it should be an experience. Colaba and Bhatinda are two very different expressions of that vision: one magical, the other rooted in local culture. Both are unforgettable."

With 50 stores across India and more on the horizon, The Souled Store continues its focus on redefining what a retail space can be- “where fandom, fashion, and storytelling come together” as it shares.