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Fashion-forward brand Highlander & Tokyo Talkies bets big on offline expansion

By Retail4Growth Team | August 19, 2024

The company informs that FY 2025 will see the launch of over 90 stores, with an initial rollout of 30 across key locations in Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka.

Highlander & Tokyo Talkies, from the House of Brand Studio Lifestyle, positioned as a fashion forward and Gen Z brand, has announced that it has make the big leap to offline retail. 

“Having started their journey as digital-first brands, Highlander and Tokyo Talkies have achieved remarkable reach, delivering fashion to millions of customers across more than 20,000 pin codes and shipping 1.5 to 2 million pieces monthly. Through their D2C website and app, getketch.com, they have amassed over 3 million customers in just 2.5 years. In their next phase of growth, Highlander and Tokyo Talkies are making their mark in the offline retail space with the opening of exclusive brand stores,” shares the company statement. 

The company informs that FY 25 will see the launch of over 90 stores, with an initial rollout of 30 across key locations in Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka. As of August 2024, operational stores include 10 in Gujarat, 1 in Hyderabad, and 2 in Bangalore.

Brand Studio's strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets. Stand-alone stores will range from 2,000 to 3,000 sqft in malls and high streets, while combined outlets will range from 4,000 to 5,000 sqft, providing ample space for diverse inventory.

Speaking about the offline foray, Shyam S Prasad, CEO of Brand Studio Lifestyle, said, “We are thrilled to launch Highlander and Tokyo Talkies stores. Keeping a consumer-centric approach at the forefront, our offline expansion aims to make our fashion accessible across geographies and formats, whether offline or online. Our differentiated shopping experience aligns with the Gen Z vibe, featuring weekly collection drops and a wide variety of the latest styles.”

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