Flipkart launches'Billion', a brand for India-specific products
Vjmedia Works | August 01, 2017
The products are customized for Indian market and consumers
India’s e-commerce marketplace Flipkart has recently announced the launch of ‘Billion’, a Made-for-India brand that aims to bring high quality products that are designed specifically for the unique needs of Indian customers. The products are conceived and tested in Indian conditions and are backed by product reviews, customer feedback and research-based customer behaviour insights to address the need gaps for customers in India, while maintaining high quality standards. Further, Billion products are manufactured in India for the Indian market and will be available exclusively on Flipkart.
Commenting on the launch, Sachin Bansal, Co-Founder and Executive Chairman, Flipkart, said, “Flipkart is constantly innovating to deliver the best e-commerce experience for Indian customers, which includes access to quality products at affordable prices. Billion is our newest such innovation, offering products designed specifically for Indian shoppers. We have data-mined thousands of customer reviews to address the shortcomings of existing brands and used this knowledge to design products that address these need gaps.”