Former Hyperspace Head Arti Singh announces launch of ConnectExp
By Retail4Growth Bureau | October 26, 2021
ConnectExp, based out of Mumbai with a team of 20 people and covering 7 cities in India, aims to offer integrated solutions to brands.
Former head of Hyperspace (Shoppers Marketing & Experiential division of Dentsu India), and before that MRP (Retail division of Madison), Arti Singh, has announced the launch of ConnectExp.
The idea of ConnectExp is to “help brands build lasting, meaningful connections with integrated solutions - physical and digital, shoppers & promotional marketing, experiential, creative & design, product placement, promotions or a hybrid mix of all of those - using experiences, events, Shoppers’s marketing, partnerships and other types of brand activation”, according to the company statement.
Arti Singh, who is now the Founder & Managing Partner of CONNECTEXP, is a seasoned industry professional having 19 years of marketing experience with agency background in retail, experiential and shopper marketing. Before starting her own agency, she worked with Aaren Initiative (Lintas group), Dentsu & Madison World.
In her long career span, she has worked with some notable brands including HDFC Bank, Trent Ltd, Henkel Adhesives, Ceat Tyres, Bridgestone, Mastercard, Mattel Toys, L&T Switchgear, Disney, Piaggio, Magma Fin corp, Nippon paints, Berger paints, Pernod Ricard, to name a few. She has won many accolades internally and at various industry forums. Talking about the initiative, Arti said, “Clients today are looking for specialist end-to-end approach which combines data & insight, planning, creative, a partnership division and a wonderful client servicing and project delivery team to create a holistic solution which connects brand and consumers. CONNECTEXP will bring best talent, technology, commerce & experience to bring immersive experiences for the brands.”
Headquartered in Mumbai, CONNECTEXP has rolled its operation with team of 20 people covering 7 cities in India.