FREECULTR pops up at Chandigarh

FREECULTR opened their new showroom in Chandigarh, bringing the online shopping experience in the offline space. The brand has brought its high tech pop-up retail haven onto the first floor of the Elante Mall in Chandigarh.
 
The FREECULTR store is aimed at providing customers with a visceral connect to the retail brand, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or through the app and get it delivered at their doorstep. The proprietary Touch Screen App, TapShop, is a "discovery application” developed by FREECULTR, allowing shoppers to discover style and buy from the complete collection of FREECULTR, while at the store. This "digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling ideas to allow consumers to replicate the power of online purchasing experience in a physical store environment. Through a wireless bar code scanner you can tap on any product's bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.
 
Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR said, "Our experiential stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile brand experience. Physical retail space has always come with a high price tag, but with our digital applications like the TapShop App, integrated LED screens and digital hangers, we are able to provide a virtual extension to our physical store space, allowing customers to view and shop from our complete range. This first-of-its-kind hybrid, high tech approach of shopping will give customers the best of both worlds - online convenience married with offline experience.”
 
Having launched operations in 2011 by purely focusing on online markets FREECULTR has executed an innovative digital pop up model that blends with the tactility of a physical store having efficiencies of the internet .With their recent store launch in New Delhi, this would be their second venture in the country in two months. The brand is expected to open more such retail stores in the coming months.