Gini & Jony’s new CEO Harsh Agarwal to focus on expanded reach, customer experience & engagement

Suditi Industries Ltd. has announced the official appointment of Harsh Agarwal as the Chief Executive Officer of their renowned kidswear brand, Gini & Jony. “This internal decision received Board approval, and formal notification has been submitted to the Bombay Stock Exchange (BSE). The appointment marks a pivotal moment for the 45-year-old brand as it embarks on a new phase focused on innovation, expanded reach, and enhanced consumer engagement,” says the company statement.

Harsh Agarwal succeeds Prakash Lakhani, the visionary founder and former CEO who has led the brand since its inception. Lakhani will now transition into a mentorship role within the organization.

The company says that as CEO, Harsh Agarwal’s vision is to elevate Gini & Jony beyond its position as India’s leading kidswear brand to become the most trusted and beloved brand within the broader children’s ecosystem. “The needs of India’s children and parents in this space remain largely unmet. There is a significant opportunity to create entirely new experiences. We aim to spearhead this evolution, not just through our products, but through imagination and innovative solutions,” he says.

While acknowledging the ambitious nature of this vision, Harsh Agarwal emphasizes the deep roots of Gini & Jony in Indian retail history. “This is a 45-year-old brand with significant generational goodwill. Our core values of bringing joy to mothers and children will always be central to our identity.”

In the short term, Harsh Agarwal intends to strategically regain momentum through agility and a first-principles approach. “We are re-evaluating established industry practices, shedding outdated biases, and fostering the development of contemporary retail solutions. The market is rapidly changing, and our goal is to lead that change, not simply react to it.”

Describing his working style and leadership philosophy, Harsh Agarwal emphasizes a situational approach grounded in leading by example and direct involvement. “During this initial phase, I will be deeply engaged across all aspects of the business – from product development to retail operations, and from technology integration to customer interactions. It’s crucial for me to work alongside the team, establishing rhythm, speed, and alignment. As the business stabilizes and our leadership team strengthens, I will gradually shift my focus to broader strategic priorities, including experience design, brand narrative, and long-term innovation.”

Concurrently with his responsibilities as CEO of Gini & Jony, Harsh Agarwal will continue to contribute in a strategic leadership capacity at Suditi Industries, playing a role in the group’s overarching transformation from a manufacturing-centric organization to a modern, consumer-focused retail entity.

Prakash Lakhani, Founder of Gini & Jony, commented, “Building Gini & Jony over the past four decades has been an incredibly fulfilling journey. I am immensely proud to now pass the leadership to Harsh, who brings both fresh perspectives and a profound respect for the brand’s heritage. I have complete confidence in his ability to lead Gini & Jony into an exciting future characterized by innovation, integrity, and genuine care.”

Pawan Agarwal, CMD of Suditi Industries, stated, “At Suditi, we believe that the most successful businesses are built at the intersection of experience and new energy. Harsh embodies this perfect synergy of vision and execution. With the strong foundation we have established and the leadership now in place, I am confident that this marks the beginning of a remarkable new era for Gini & Jony – and for Suditi Industries as a whole.”