Global Desi launches first store in Vadodara

Vadodara gets its flavour of chic fashion with the launch of the first ever Global Desi store in the city at the Inorbit Mall in Alkapuri.  Spread over an area of 945 sq. ft., the store aims at offering a comprehensive range of Indo-fusion apparels aimed at providing an exciting and truly memorable shopping experience to the discerning consumers of Vadodara.
 
Speaking on the occasion of the launch, Anita Dongre, Creative Director, Global Desi says, "We are very excited to bring the colours, zest and energy of Global Desi with its first store in Vadodara. The brand is a true mix of eclectic global fashion with an Indian soul- thus promising an unforgettable shopping experience to the customers. Our designs, styles and the colour palette will appeal to the distinctive taste and preferences of the residents of Vadodara and our new Spring Summer 2014 collection will make a strong style statement for the season.”
 
The store brings with it the core spirit of the brand which while being fun, effervescent and exciting, is Indian in essence and global in its style appeal. It offers a complete wardrobe enhanced with innovative motifs in cutting edge styles, bright hues and fashionable designs. From colourful kurti's and tunics, to shift dresses, jumpsuits, pallazo pants, crop tops, maxis and embroidered and printed salwaar suits - the brand truly wants to satiate the fashion needs of the residents of Vadodara.
 
Global Desi is currently present in 18 cities in India and has 57 exclusive standalone stores with the one in Vadodara being the latest addition to this fast growing high-end  fashion brand.