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Godrej forays into premium furniture segment with ‘Script’

By Rita G Chauhan | December 12, 2017

Godrej & Boyce forays into premium furniture segment with the launch of its new brand ‘Script’ for contemporary living. The company has aggressive growth plans including opening of 18 stores across 5 cities pan India.

Godrej & Boyce has announced the launch of premium home furniture brand; ‘Script’ that is inspired by contemporary lifestyle. A pioneer and leader in the furniture segment, Godrej has aggressive growth plans including launch of three stores across 3 cities in this fiscal. 

On the occasion, Jamshyd Godrej, MD & Chairman Godrej & Boyce said, “Script is the first brand from the house of Godrej & Boyce, which establishes Godrej in the attainable premium furniture category. Backed by a strong supply chain infrastructure owing to our existing leadership presence in the furniture segment, we believe Script will be a preferred brand amongst our stakeholders.” 

Anil Mathur, COO, Godrej & Boyce added, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. ‘Script’ is an earnest endeavour in the same direction. It doesn’t merely attempt to satisfy customers but delight them through finest design features. The brand is premium and niche but endeavours to reach the mass market wherein aspiration for cutting-edge products exists but prevailing range remains non-existent.”

‘Script’ is pegged as a lifestyle extension from the house of Godrej. It has been created with immense care and exquisite skills and more focused on detailing and innovative designs. It is about creating space instead of occupying.  Backed by an extensive design thinking process and huge range of innovative products, ‘Script’ will aim to tap a market size that is estimated to be 10,000+ crores. The first store will be launched in Bangalore followed by stores in Delhi and Mumbai. The business expects a turnover of 320 crores by the end of the 3rd fiscal year.



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