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The Chocolate Room Food Retail Chain on an expansion spree
The café chain has further plans to expand its outlet in various other cities.
Mondelez plans a series of in-store activations for new launches
Launching their yearly campaign, Kuchh Achha Ho Jaye, Mondelez India has planned to launch a series of in-store activations for their MT and e-comm spaces, while GT will also get its visibility share.
Keventers milks its retro legacy
The promoters of the nonagenarian brand of milkshakes are leveraging its heritage to attract young consumers
LuvIt Goes Chocolaty Smooth In The Store
Launched in 2015, LuvIt range of chocolates from Global Consumer Products, is beginning to make its mark in the confectionary category dominated by international brands which have been around in the Indian market for decades. In conversation with Point-Of-Purchase, Punyabrata Dashsharma, Senior Manager, Marketing, Global Consumer Products, talks about how the importance of shopper marketing in this competitive category, value of branding at the GT space in this country and how local brands like LuvIt can make a splash when positioned well.
The Almond House : Where each store has a story to tell
The focus of The Almond House team is now on building the marketing strategy for the stateof the art product they showcase. They are trying to have a live stream of kitchen cameras and want to introduce a hyper sterilized production facility.