The Almond House : Where each store has a story to tell
By Chaitanya Muppala | December 13, 2016
The focus of The Almond House team is now on building the marketing strategy for the stateof the art product they showcase. They are trying to have a live stream of kitchen cameras and want to introduce a hyper sterilized production facility.
Impulse matched with an intense nine months of research resulted in the birth of ALMOND HOUSE towards the end of 1989. Along with a wide assortment of traditional Mithai, Namkeen and Dry Fruits, Almond House also offers a diverse variety of Eggless Confectionery, Biscuits and Cookies, Chocolates and Ultra Natural Ice Cream with very offbeat flavors, like South Indian filter coffee, ginger and lemon and sorbets that are hundred percent vegetarian and low in fat that are made in the store itself. The demographics are very diversified, they cater to everybody but with a store like Almond House, the customers are mostly hi-profile customers with upper income strata. The price range of all the product is similar in all the six stores across Hyderabad.
As told by the Director Mr. Chaitanya, The Almond House has six stores in Hyderabad including two stores at the Hyderabad Airport. The focus of The Almond House team is now on building the marketing strategy for the stateof the art product they showcase. They are trying to have a live stream of kitchen cameras and want to introduce a hyper sterilized production facility. They are trying to create a more process driven and more systematic approach for the brand. The director is trying to build a very a large production facility.
Talking about the key points for the success of the store Mr. Chaitanya tells, “It’s the quality consciousness, because we are selling an edible product, we are responsible for delivering the product people are paying for. The Almond House customers take the ownership of the brand, as they have been our customers for last thirty years and the customers have a close personal touch with the owners.” Almond House is trying to inculcate the core value in the organization “that growth is the product of learning and we don’t learn much and grow much unless our customers talk to us”. Mr. Chaitanya wants each store to have a different design style, look and feel to it. The look of the store also has to suit the demographic of the particular neighborhood. He is coming up with four new stores for which his decisions for the designing of the store are mostly based on the aesthetics of the store and the lighting and fixtures etc. is left for the designers and architects to select. Mr. Chaitanya feels that’s it’s the right set of people required for the execution, where professional time committed contractors are needed, who can deliver the project at the right time, because when you lose time you lose large amount of money.
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