Hidesign launches its first store in Jammu

Hidesign, India's leading luxury leather brand, recently launched its very first store in Jammu. The store is spread over an area of approximately 600 sq ft and is located in the city's very first mall - Wave Mall, which is spread across 2,32,000 square feet.
 
Dilip Kapur, President of Hidesign says, "We are excited to launch our first store in Jammu at Wave Mall, which reflects our brand values and evolving customer profile. The clean lines and use of natural materials like stone, brass and wood add warmth, and create an exclusive experience for the Hidesign customer.”
 
Designed by Kapur and Hidesign's in-house architect Hamsa Ganesan, the store layout is simple with clean lines, in keeping with Hidesign's signature look. The Hidesign store at Wave Mall has distinct features such as a teakwood cash counter with a solid wood canopy that touches the ceiling, wooden display shelves, and the solid brass Hidesign'bull' logo embedded onto the teakwood floor are true to their ethos of custom-designed exclusive stores. Glowing custom-made solid brass display racks is merged with the trademark warm and cheerful colour scheme of brown, cream and white. In Hidesign stores, the fixtures of the store are hand-made in natural materials such as wood, stone, brass and leather, creating the fresh and unusual designs that the brand is recognised for.
 
The mall has been developed keeping in mind Jammu's modern shopping enthusiasts who represent aspirations of the amenities that are available in the metros. The brand showcases an extensive collection of bags ranging from handbags for women, travel bags, laptop bags, messengers, cross body bags, and briefcases for men. An extensive range of small leather goods is also available at the new Hidesign store, including wallets and belts, as well as the new range of sunglasses.
 
Sumeet Kaur, Regional Head for Hidesign North, says "Being the only mall in the city, the sales expectations from the store are fairly high, especially during the winter season when the parliament functioning shifts to Jammu from Srinagar and the mall sees a huge increase in traffic.”