Hitachi launches 4 EBOs in Delhi NCR, plans to strengthen market position

Cementing its leadership position in North India, Johnson Controls-Hitachi Air Conditioning India, is planning to widen the presence of its exclusive brand outlets across the region. The company has announced the launch of four exclusive brand outlets in Delhi NCR and is eyeing a 20% growth to its existing 54 exclusive brand outlets in the region. This retail footprint expansion is part of the company’s aggressive growth strategy to achieve more than 10% market share targeting growth of 25 per cent in the promising Indian air conditioner market, says the company statement.

The exclusive stores are located at Ice Energy in Greater Noida, Unicool System in Vikaspuri, Babajee Electronics in Tagore Garden, and Cool Care Air conditioning in Shakti Nagar.

Speaking on the occasion, Gurmeet Singh, Chairman & Managing Director, Johnson Controls-Hitachi Air Conditioning India Limited. said "As part of our path-breaking initiatives to take the brand legacy to the next level, we are thrilled to announce the launch of our four new exclusive brand outlets in Delhi-NCR. This will enable us to serve our customers better and connect in the most efficient way. North India is one of the most promising markets and the brand currently enjoys a good market share.  As we plan to ramp up our retail footprints, Hitachi is set to further strengthen its leadership position in the region. These exclusive brand stores will house all top-of-the-line products in the RAC category creating a unique product experience platform for the new feature-seeking consumer.”