House of Banaras’ flagships studio is an artistic tribute to Varanasi’s textile heritage
By Retail4Growth Bureau | July 15, 2025
The 300 square feet studio offers an intimate, aesthetic feel of the Banarasi weaving traditions and is part of the brand’s plans to expand further.
House of Banaras has opened its first flagship studio in the sacred heart of Varanasi. Nestled in Kasturba Nagar, Sigra, is positioned as an intimate sanctuary offers visitors a close feel of the Banarasi weaving traditions, while reflecting the city’s spirit.
“Thoughtfully designed across 300 square feet, the studio creates an intimate dialogue between visitors and the timeless artistry of Banarasi textiles. The space unfolds like a carefully curated narrative: a heritage gallery that whispers tales of bygone eras, a draping sanctuary where silk transforms into poetry through stylised mannequins, a master craftsman's atelier for bespoke creations, and a virtual consultation alcove that bridges continents,” shares the company throwing light on the design approach” They add that climate-conscious preservation chambers safeguard precious heirloom pieces, honouring their journey through generations.
The studio's crowning jewel is the "Studio Series" – an exclusive rotation of limited-edition sarees born under the watchful eyes of master artisans.
"Opening our studio in Varanasi is our deepest homage to this eternal city, its master weavers, and the ancient art that breathes life into our collections. We have crafted a space where the whispered wisdom of artisans meets the sensuous touch of silk, where every visitor can feel the heartbeat of tradition in every thread. Our mission transcends preservation – we seek to keep Banarasi weaving vibrantly alive while reverently honouring its sacred origins. This studio is an invitation to witness, to understand, and to become part of an unbroken chain of artistic excellence," said Urmila Srivastava, Founder of House of Banaras.
Drawing inspiration from Varanasi's millennia-old tapestry of history, the studio embraces lime-washed walls that echo ancient palaces, handcrafted teakwood shelving that speaks of royal heritage, gleaming brass accents that catch the light like temple bells, and artistic installations featuring antique looms and bobbins – silent witnesses to generations of weaving mastery. Visitors can also immerse themselves in interactive draping ceremonies, witness live weaving demonstrations that unfold like meditation, and explore the saree story wall – a visual pilgrimage through the sacred traditions and mystical motifs of Banarasi artistry.
House of Banaras says it plans on establishing more experiential sanctuaries in the coming years.