House of Pataudi’s first store in Bengaluru evokes Nawabi ethos

Saif Ali Khan’s House of Pataudi (HoP), has unveiled its first store in Bengaluru’s Phoenix Market City. Spread across 1500 sqft, the outlet has been designed in collaboration with Studio 9491, giving consumers an immersive shopping experience. It echoes the culture and heritage of the Nawabs, drawing inspiration from the Royal Pataudi Palace, as well as unique Indian heritage architecture. The brand is also looking at expanding in multiple cities through similar stores.

Ahead of the much-awaited festive season, the HoP store will serve customers with a range of styles and designs across fashion and footwear, along with other curated designs and native crafts. It hosts the brand’s smart everyday ethnic line, Rozana, along with its exquisite festive collection called Jashn and the extravagant wedding range, Riwayat.

Commenting on the initiation of the launch, Saif Ali Khan, said, “This is an important milestone in ‘House of Pataudi’s’ journey so far as we begin a new chapter with our store launch. I am extremely delighted to witness the brand’s growth thus far and proud of its achievements. Our patrons are in for a treat with some exquisite designs this upcoming season. I urge everyone with a penchant for ethnic wear to visit us at Phoenix Market City in Bengaluru and subsequently in some of the other cities where we are coming up next.”

Talking about House of Pataudi’s store launch, Manohar Kamath, CXO and Chief - Myntra Fashion Brands, Myntra, said, “As one of the leading Indian wear brands on the platform, House of Pataudi has been synonymous with all things magnificent and opulent. The brand’s exquisite designs and intricate craftwork continue to gain popularity amongst our shoppers. It has been a heartening experience to witness the evolution of the brand as it explores multiple facets of the customer shopping journey.’’