Housejoy launches a unique Experience Centre in Bengaluru
By Retail4Growth Team | September 15, 2020
The centre is aimed at providing complete visibility of how the brand undertakes a project and drives it through to completion with its tech-based approach.
Housejoy, a leading tech-driven Construction, Renovation, Interiors and Home Maintenance company catering to all home-related needs of Indian consumers, has come up with a first-of-its-kind Experience Centre in Bengaluru. The centre will provide a complete understanding of the construction process to ensure complete transparency and better involvement in the decision-making process.
Housejoy’s Experience Centre is divided into 5 zones: reception, waiting area for customers, bedroom + library + kitchen (through a sample apartment that showcases the specs), discussion rooms, and an experience zone that gives ideas on plot, footing, plinth, slabs, formwork, brickwall + specifications. Each zone has been planned strategically to give customers real-time insights into processes and allow them to discuss and plan comfortably.
Speaking about this, Sanchit Gaurav, Founder & CEO, Housejoy, said, “As a leading brand in its segment, Housejoy is known for its attention to detail, taking a tech-based approach to all processes, and transparency at all levels. We wanted our customers to imbibe all this first hand and the Experience Centre will do just that. It will let them understand how we work at every step and that they can be assured from the word ‘go’. We follow a 16-step process starting with laying the foundation and every step is protocol based. We aim to tap into the $120 million opportunity in the home construction segment and take care of customers’ all-round needs of Interiors, Renovation, and Construction.”
The brand’s Construction and Renovation business is growing at the rate of 20% MoM and its future plans include building 2000 homes in less than two years.
Founded in 2014, Housejoy entered the construction business last year and has already secured over 350 projects. The brand has so far raised investment to the tune of $30.2 million from investors such as Amazon, Matrix Partners, Growth Story, Vertex Ventures, Qualcomm, and others. Going forward, Housejoy plans to scale up its construction business to key metros across the country, in addition to Bengaluru and Hyderabad.