Tuesday, October 26, 2021

How this small-town mobile phone retailer is expanding in TN

By Swaminathan Balasubramanian | February 28, 2020

Tiruppur, Tamil Nadu based SupremeMobiles is a leading multi-brand retail chain that deals in mobile phone handsets, connections, accessories, internet data cards and recharge services.

The name Tiruppur may not be too familiar to many outside Tamil Nadu. Yet this small town in Tamil Nadu is a major textile hub, contributing to 90% of the total knitwear exports from India (according to Wiki). The city reportedly provides employment to around 4 lakh workers and has special industry parks to support the textile industry. A city with such a profile is obviously a breeding ground for dynamic retail entrepreneurs/retailers. One such is SupremeMobiles.

Speaking to Point of Purchase on how the retail entity was born, S.A. Radhakrishnan, Founder of SupremeMobiles, says, “Our first store in 2000 was born out of the idea of amalgamating the look, touch and feel of mobile outlets with the choice, convenience and elegance that modern retail provides. We are energized by the tremendous opportunity ahead of us to serve customers. We are committed to ensuring 100% purchase protection for customers by offering genuine products, secure payments and easy returns for items they shop at SupremeMobiles.”

The average size of a SupremeMobiles store would be 1500 sq ft, with the store space ranging from 500sq ft to 50, 000 sq ft,. depending on geography.

Speaking on the ambience of the store, Radhakrishnan further says, “Our focus is on providing an awesome store ambience that makes the customer feel good through live demos that also make them experience new technologies and newly launched mobiles. Alongside, giving a competitive price, sometimes much lower than online prices, also makes our customers come back to us. Besides, the excellent after-sales service and technical support that we provide also makes the customers much happier and makes us stand out of the crowd.”.

Read the full article in February 2020 Edition of VM&RD Magazine.



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