Hurrem’s partners with Foodhall to strengthen its position in India

The Turkish baklava brand, Hurrem’s partners with Foodhall; a premium gourmet retail chain to expand its footprint in India. The company aims to significantly grow its presence and widen its reach in the country, through this partnership.

Ahmed Farid, Co-founder and Promoter, Hurrem’s said, “We are pleased to make our offerings available to a wider audience by partnering with one of India’s most valued retail chains, Foodhall. We launched Hurrem’s with a singular vision of bringing authentic Turkish baklava to patrons across India and are delighted that our vision will now further gain momentum through this strategic association.”

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The brand will offer a shop-in-shop (SIS) experience at the Foodhall’s flagship store in Linking road, Mumbai with gradual expansion plans in other branches.

Hameed Ismail Khan, Business Head, Fresh Food at Foodhall, stated, “We are delighted to be partnering with country’s first-ever Turkish baklava brand, Hurrem’s, to bring to our patrons this culinary offering in India. Through Foodhall, our goal has always been to bring to our patrons flavours from around the globe and we believe that Hurrem’s will be an ideal partner in helping us further strengthen this positioning. With the intention to grow and prosper from this mutually beneficial partnership, we look forward to the new opportunities that come with it.” 

The initiative will assist the brand to grow throughout the country, bringing in new array of premium confectionaries and desserts to the Indian customers.