Hyper-localized display solutions for QSRs and cafes
By Retail4Growth Bureau | July 11, 2023
Digital ad tech platform ShopLiftr offers highly personalized, hyper-localized display and video ads to quick-service restaurants, fast-casual dining, and cafés who can curate geo-targeted ads with flexible messaging to reach the right audience at the right time.
ShopLiftr, a dynamic digital ad tech platform, has announced its offering of highly personalized, hyper-localized display and video ads to quick-service restaurants, fast-casual dining, and cafés.
By using ShopLiftr's innovative platform, restaurants can curate geo-targeted ads with flexible messaging that reach the right audience at the right time. The platform injects relevant promotion information and local restaurant addresses into the ad units, enabling businesses to offer incentives catering to a wide range of customer preferences, informs the company statement.
"Our mission is to help restaurants own the occasion and boost their sales by leveraging the power of our innovative dynamic digital ad solution," said John Scott, ShopLiftr's CEO & Co-Founder. "We understand that the restaurant industry is diverse, and our platform is designed to cater to the unique needs of each establishment, whether it's an internationally recognized QSR or a local full-service restaurant chain."
Rising inflation and fuel costs are causing customers to dine out less often and choose local options when they do. According to The RushReport: The 2023 Restaurant Consumer Experience Report, inflation is leading 50% of Americans who eat out or opt for takeout to reduce their dining out frequency, with 44% selecting more budget-friendly choices like fast-casual or takeaway services. Elevated fuel prices influence location preferences, as 44% of patrons opt for restaurants nearer to their residences.
By employing local promotions and tailored communications, restaurants can counter these patterns, says ShopLiftr and adds that 62% of consumers emphasize the significance of receiving customized communications from a restaurant they regularly visit.