ClickPost’s Atlas aims to transform logistics strategy

ClickPost, the leading logistics intelligence platform, has announced the launch of Atlas — a paid subscription product that’s set to disrupt the insights market for e-commerce logistics, according to the company. Built on ClickPost’s proprietary network processing over 50 million shipments every month, Atlas aims to revolutionize e-commerce by transforming raw logistics data into actionable insights, giving brands the power to benchmark performance and drive exponential growth, says the company.

“E-commerce brands have long been surrounded by data, yet starved of clarity. Atlas goes far beyond basic dashboards and static reports. Atlas moves beyond isolated data points to provide meaningful comparisons — whether to last quarter’s performance, competitors, or industry standards — helping brands understand what truly counts as ‘good’ in their industry,” shares the company.

Atlas provides a 360-degree view of critical metrics—from precise fulfillment speeds and Return-to-Origin (RTO) rates to last-mile efficiency, average order values, sales growth, shipment volumes, and city-specific delivery times. By comparing this data against real-time market benchmarks, brands can now instantly pinpoint operational bottlenecks, seize untapped growth opportunities, and not just meet, but exceed industry standards, informs the company.

“For the first time, brands can benchmark their logistics with the precision of the world’s largest brands. This isn’t just visibility—it’s a blueprint for dominance,” says Naman Vijay, Co-Founder & CEO of ClickPost. “Our aim is to give businesses inspiring goals and empower them to reach newer heights.”