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IKEA installs Navigation Tower and Wordmark at its new store site in Navi Mumbai

By Retail4Growth Team | Retail4Growth Team | November 19, 2020

The installation of Navigation Tower and IKEA’s distinguishing blue and yellow Wordmark will make the store highly noticeable and will assist consumers to search for the store from a distance.

The world’s leading Swedish furniture company, IKEA is all set to open its large format store at Turbhe in Navi Mumbai. The company has installed the iconic Navigation Tower and Wordmark at the sprawling 5 lakh+ sq. ft. IKEA store site.

The Navigation Tower and IKEA’s distinguishing blue and yellow Wordmark are a part of the store site making it highly noticeable experience of the IKEA concept. It will assist the consumers to search for the store from a distance.

Peter Betzel, CEO and Chief Sustainability Officer, IKEA India, stated, “Mumbai is one of our most important markets in India. With the opening of our IKEA store, we will be able to meet many more people in Mumbai and be a part of creating a better everyday life at home. We want to inspire our customers to live sustainably with affordable products and solutions. The IKEA store will provide ideas and inspirations along with good quality, affordable, well-designed and sustainable home furnishing products.”

READ MORE: IKEA to incorporate omni-channel approach to expand in India

Per Hornell, Market and Expansion Manager, IKEA India, exclaimed, “We at IKEA are very excited as we come closer to the opening of our Navi Mumbai store. Currently, the whole team is working towards creating an excellent customer experience with all safe shopping measures in place when we open. Safety and security will remain our highest priority during these unusual times. We are looking forward to extending the ways of meeting the many people of Mumbai, from only online to going multichannel.”

The company new initiative taken by the company will boost the prevailing online services and will serve as a big step to introduce a complete omnichannel presence in the city.

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