India Circus expands with 7th store in Bangalore
By Retail4Growth Team | August 13, 2021
The new store at Indira Nagar in Bangalore spans 400 sq. ft, and is a positioned as a one-stop destination for decor enthusiasts offering varied options in contemporary home decor, lifestyle and accessories.
Godrej & Boyce, the flagship company of the Godrej Group, has announced that its brand India Circus by Krsnaa Mehta has opened their seventh store in India amidst the pandemic in Bengaluru, India.
“India Circus has since inception led the initiative of #VocalForLocal and #MakeInIndia and now with these becoming a trend, consumers demands have seen an upsurge, offering the perfect open ground for the brand to open up a shop-in-shop at a lush location of Indiranagar, aiming to bring the very best of Indian decor to consumers,” says the company statement.
The new store spans an area of 400 sq. ft, and is positioned as a one-stop destination for decor enthusiasts offering a plethora of options in contemporary home decor, lifestyle accessories and all things vibrant. The decor of the store is carefully conceptualised keeping in mind the ethos and hues of India Circus. The interiors of this store exude sophistication with a hint of royal heritage. The suede grey floor surrounded by splashes of colours is sure to liven up every visitor with a promise of transporting them to a surreal world.
Krsnaa Mehta, Founder & Executive Director at India Circus - A Godrej & Boyce Venture, says, “With India Circus spreading its wings across India, it only seemed right for us to create a rich & elegant experience for all our consumers in Namma Bengaluru. With us adapting to the new normal lately, the need for beautifying and upgrading existing home spaces has been exponentially increasing. Synonymous with open spaces and lush greenery, Bengaluru has a lot of inherent styles. I am excited to see the residents enhance their heavenly abode with a piece of India Circus, a perfect melange of Classic and Contemporary.”