Instor India, Turkish retail solutions company Zenith RSM in partnership for JV
By Retail4Growth Bureau | March 20, 2024
Instor India and Zenith RSM have announced their collaboration to establish Zenith Instor Retail Solutions Asia Private Limited, which aims for market leadership and expanded global reach.
Leading store fixtures and specialized solutions company Instor India, and Zenith RSM, a Turkey-based leading manufacturer & supplier of retail solutions, have announced their collaboration to establish Zenith Instor Retail Solutions Asia Private Limited. This partnership aims to propel both companies to market leadership in the retail fixtures segment in India and expand their global reach through strategic exports, said the company statement.
Speaking on the collaboration, Ritika Mehta, Director, Instor Kider India Pvt. Ltd., said, “We are excited to embark on this collaborative journey with Zenith RSM to establish market leadership in the retail store fixtures segment. With our combined expertise and capabilities, we are poised to deliver exceptional value to retailers in India and the SAARC region, helping them thrive in today's competitive market. We want to create a one-stop-shop for retail solutions globally, serving brands, retailers, and trade partners across the world with efficient, innovative, and quality retail solutions.”
“India is the world’s fifth-largest global destination in the retail space, and the retail sector in India accounts for over 10% of the country’s GDP and around 8% of the workforce. The retail fixtures industry has an addressable market of over 2 billion USD, with India itself accounting for an estimated 500 million USD. The segment holds great potential, and both Instor India and Zenith RSM, plan to capitalize on this opportunity with the right set of channel and strategic partners,” added the company statement.
"We are excited to join forces with Instor India to launch Zenith Instor Retail Solutions Asia Private Limited," said Ali Dere, Co-owner at Zenith RSM. "This strategic partnership combines our strengths to better serve the dynamic needs of customers in this region."
Zenith Instor Retail Solutions Asia Private Limited will offer a comprehensive range of retail fixtures including shelving systems, display racks, and custom fixtures tailored to meet the unique requirements of retailers globally. The joint venture will focus on delivering high-quality products that enhance brand visibility, optimize store layouts, and drive sales, the company informs.
