Iris enters Maharashtra with Nagpur store

Iris Aroma World opens its very first store of Maharashtra in Nagpur. Vijay V Deshpande of Vira Enterprises is the man who brought it to the state as his franchise. Iris is a home fragrance brand from Ripple Fragrances, a subsidiary of NR Group. The store with a soothing atmosphere is positioned as a one-stop destination for home fragrances .

Commenting on the opening, Kiran Ranga, Managing Director and  Master Fragrance Creator, Ripple Fragrances Pvt. Ltd. (NR Group), said, "Creating fragrances is an art that we have mastered at Ripple Fragrances. We believe in pure and healthy living, and try to offer that through our unique products and novel delivery systems. We are hopeful that you will appreciate the various products that our new store has to offer.”

"Being pioneers in this area and with the aim to create a niche for India in the World Fragrance map, we have scheduled major expansion plans across the country. This is our 5th centre in the country and we aspire to open many more in the coming years,” added Ranga.

A range of products like Reed Diffusers, Fragrance vapourizers, pot pourri, Specialty incense, Aroma candles, and fragrance accessories spread the aroma. Nearly 25 fragrances work their magic on the customers walking into the store. Apple Cinnamon, Lavender, Orange Blossom, Jasmine and Marigold are a few of them. One of the essences of the range is that they cater to a larger audience; both with national and international tastes.

Iris Aroma World's first franchisee and Proprietor of ViRa Enterprises, Vijay V Deshpande, said, "The range of products that Iris has on offer is vast and exquisite and that's what motivated me to partner Ripple Fragrances in this venture. Along with quality, they also maintain the affordability quotient and I am glad to join hands with them. Iris Aroma World will change the way home decor is perceived in our country.” 

Iris works towards carving a niche in the home care segment for FMCG categories. Ripple Fragrances has an edge over other and Iris is their way of communicating the same. An added feature that this venture offers is customization. Strictly following the IFRA (International Fragrance Association) code of practice and guidelines, Iris creates fragrances as per the likes of its customers.