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Is it time for fashion retailing too to focus on phygital & sustainability?

By Retail4Growth Bureau | March 28, 2022

The 21st edition of India Fashion Forum, held at The Leela Ambience, Gurugram, discussed, among other things, the role of phygital  in fashion retailing, the question of sustainability and zero waste and building profitability through enhanced customer experience. 

The 21st edition of India Fashion Forum, held on 23rd and 24th March 2022 at The Leela Ambience, Gurugram,discussed, among other things, the role of phygital  in fashion retailing, the question of sustainability and zero waste and building profitability through enhanced customer experience. 

The second day began with a prelude by Puneet Dudeja, Director-Business Development, South Asia, WGSN, who presented the audience with insights on big ideas for fashion through a futuristic lens. “The phygital world is here to stay and the time to get on it is now,” he stated and proceeded to provide a four-action plan on how to prepare for the future of fashion and stay ahead of the game.

The first panel discussion of Day 2 was centred around building a profitable fashion retail business, with greater emphasis on customer experience. The session was moderated by Ayushmaan Kapoor, Co-Founder, Xeno, and attended by panelists Akhil Srivastava, Managing Director, Parafait India; Jaimin Gupta, Managing Director, Stitched Textiles Pvt. Ltd. (Barcelona Brand); Rohiet Singh, COO, PVH Arvind Fashion Pvt. Ltd.; Shishir Gupta, Director and Founder, Kalki/Kalkifashion.com; and Sorav Arora, Business Head- B&M, Ecom & LFR, Pepe Jeans.

The second panel discussion for the day was moderated by Ranjan Sharma, CIO, Head of SCM, Captive E-commerce business and QA, Bestseller India, and had insights from Anil Menon, Head of IT, LuLu Group India; Anuj George, Head of Business, Zilingo Factory; Sanchit Govil, Co-Founder, Lal10; Pankaj Sachdeva, E-commerce Head & Marketplace, Crocs; Simarjit Singh Suri, Head New Products Development, Reliance Retail limited; and Jay Prakash Shukla, CEO, 1indiafamilymart.

The topic of discussion for the next panel was: how creating a profitable online-offline business through store-based omnichannel retail can be a hard balance to crack. The discussion was moderated by Swarndeep Singh, MD, LOGIC ERP, and attended by Apoorv Sen, Chief Brand & Marketing Officer, Iconic Fashion; Kuntal Malia, Co-Founder, StyleNook; Lavanya Nalli, Vice Chairman, Nalli Group; Lokesh Chopra, Head Sales & BD, Alcis Sports Pvt Ltd.; Manish Vig, Retail Head, VIP Industries Ltd.; Suman Chowdhury, Co-Founder & COO, Clovia; Queenie Singh, CEO, Jewels by Queenie; and Rohit Dogra, Business Head, V-Bazaar Retail Pvt. Ltd.

Ganesh Subramanian, Founder & CEO, Stylumia, highlighted the impact of fashion industry on the climate and the green and sustainable measures to be taken to reduce the damage. The session definitely left the audience with thought-provoking suggestions and action plans for the future.

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