ISA 2018: Speaker: Avnish Kumar, Neeru’s
By VJ Media Bureau | February 06, 2018
As Director, Avnish Kumar has taken Neeru’s to higher growth trajectory through his marketing and operational initiatives at the firm. Avnish will participate in the Panel Discussion on ‘Managing Scale of Roll-Outs’ at In-Store Asia 2018
Avnish Kumar, Director, Neeru’s will participate in the Panel Discussion on ‘Managing Scale of Roll-Outs’ at In-Store Asia 2018, the largest retail experience expo and convention in the Indian subcontinent, which is scheduled to be held between 22nd-24th February 2018 at Bombay Exhibition Centre, Goregaon, Mumbai. Avnish Kumar, started his journey into retail at an early age, joining his parents in the Neeru’s business, which came into its own in the year 1971, offering tailoring and embroidery of superior and intricate women’s apparel in Hyderabad.
As Director, Kumar has taken Neeru’s to an altogether higher growth trajectory through his marketing and operational initiatives at the firm. He directly manages the merchandising of the brand as well. After completing his graduation from Hyderabad and a Post Graduation-Masters in Entrepreneurship from Royal Holloway, University of London, UK, Kumar has a different plan for retail in the ethnic industry and rates his practical knowledge more than his education.As an achievement, along with his father Harish Kumar (CMD), he launched his concept of a Luxury and High End Stores- NEERU’S EMPORIO, two Palatial Stores located in the most celebrated and striking shopping streets- Jubilee Hills and Banjara Hills, Hyderabad. According to Avnish also the second-generation Entrepreneur, his key professional accomplishments so far have been picking up franchise route for expansion in India, introducing a menswear label in 2013 for the hitherto womenswear-only chain, opening 2 Stores of Signature Concept of almost 1Lakh sft of Neerus Emporio Luxe Concept and also freshly introducing a new brand of stores from the House of Neerus for Casuals and fast fashion called - "Be Desi by Neerus". He always believed to project Neeru’s as not just another ethnic regional brand but and aspirational IndianWear Brand. He has driven the story from a chain of stores to a brand now present in over 22 Cities PAN India with over 4.5 Lakh sft of retail space and also the first International store in Dubai. Neeru’s does both the EBO's and LFS Formats in India. He ambitions to take this Ethnic Journey to all prominent and cash rich cities of India with NEERUS and Be Desi By Neerus formats and making ethnic Fashion available to women of all age groups. He believes Challenges in retail erupt every minute/ hour/ day. Being a retailer, we pull up our socks every morning and keep up with the Fashion information and do quick replenishments. Basically the Fast Fashion route as its the era of Social Media- Facebook, Instagram, etc.Under his leadership his concept Neeru’s Emporio was chosen as a nominee for the WRA, held in Paris. The brand has also gained esteemed awards like the Most Admired Brand by the Council of Trade and Development of India, The Most Admired Retail Launch of the Year at IMAGES Retail Awards and many more for consecutive years along with recognition for the Brands Marketing strategies and more. Today, with 64 EBO and MBO stores (including the one in Dubai) and approx 4.5 lakh Sqft. of Retail space , Neeru’s is redefining designer ethnic wear in India, making it available to patrons who are connoisseurs of fine design but generally shy away due to the pricey designer tags.